Michel HoganAnswer this killer question and get more customersAlongside experience, positioning is one of the customer elements storing value in a brand. Because no matter what you care about, how that…Oct 27Oct 27
Michel HoganWant change? Provide clarity for people’s Elephants and RidersAs value accumulates or erodes in a brand, what and how you do things change. Is value building nicely? Do more of those things. That’s…Sep 30Sep 30
Michel HoganHow rituals benefit your brandHabits and rituals can look similar. They’re not, and I’ve focused on the habit side of things for too long. That changed when I read The…Sep 9Sep 9
Michel HoganWhat a flip-turn teaches about successWhen Ariana Titimus won her second 400-metre freestyle gold medal this week, she was a well-oiled machine. Her talent is undeniable. But do…Aug 13Aug 13
Michel HoganBecome a values virtuosoOnce you know what your values mean, you can begin the climb to mastery. Still, the gap between the bottom two layers of the pyramid and…Jul 25Jul 25
Michel HoganThe first steppe(s) up the Values PyramidThe word steppe comes from 15th-century Russia and means ‘further origin uncertain’, which neatly captures the nature of values. While…Jun 14Jun 14
Michel HoganScale the values pyramidValues. Everyone has them, but not everyone knows what they are. The resulting gap can drive a wedge between what you say and do. Which…Jun 5Jun 5
Michel HoganPromises, control and how experience turns into valueby Michel Hogan, Brand CounselMay 20May 20
Michel HoganWhat’s your hurry? Changing a brand is slow workNearly every week I see yet another story about a company embarking on a ‘rebrand’. Accompanying the hype is a rush to discard what got…Apr 28Apr 28
Michel HoganLessons in (brand) maturity from Streisand and RooseveltWading through Barbra Streisand’s exhaustive 900-plus page biography, My Name is Barbra, I didn’t expect to stumble upon a lesson in…Apr 15Apr 15
