Remote work, hybrid havoc and the cost of two-speed culturesThe benefits of remote work for individuals are dissected, costed and covered as almost fait accompli. So much, you’d be forgiven for…Dec 4, 2024Dec 4, 2024
Answer this killer question and get more customersAlongside experience, positioning is one of the customer elements storing value in a brand. Because no matter what you care about, how that…Oct 27, 2024Oct 27, 2024
Want change? Provide clarity for people’s Elephants and RidersAs value accumulates or erodes in a brand, what and how you do things change. Is value building nicely? Do more of those things. That’s…Sep 30, 2024Sep 30, 2024
How rituals benefit your brandHabits and rituals can look similar. They’re not, and I’ve focused on the habit side of things for too long. That changed when I read The…Sep 9, 2024Sep 9, 2024
What a flip-turn teaches about successWhen Ariana Titimus won her second 400-metre freestyle gold medal this week, she was a well-oiled machine. Her talent is undeniable. But do…Aug 13, 2024Aug 13, 2024
Become a values virtuosoOnce you know what your values mean, you can begin the climb to mastery. Still, the gap between the bottom two layers of the pyramid and…Jul 25, 2024Jul 25, 2024
The first steppe(s) up the Values PyramidThe word steppe comes from 15th-century Russia and means ‘further origin uncertain’, which neatly captures the nature of values. While…Jun 14, 2024Jun 14, 2024
Scale the values pyramidValues. Everyone has them, but not everyone knows what they are. The resulting gap can drive a wedge between what you say and do. Which…Jun 5, 2024Jun 5, 2024
Promises, control and how experience turns into valueby Michel Hogan, Brand CounselMay 20, 2024May 20, 2024
What’s your hurry? Changing a brand is slow workNearly every week I see yet another story about a company embarking on a ‘rebrand’. Accompanying the hype is a rush to discard what got…Apr 28, 2024Apr 28, 2024
