How good intentions become bad communications

  • Record yourself and play it back, listening for what the hell was I talking about?’ moments.
  • Run it past someone who won’t know what you know. A confused dog face is a good clue you’ve still got work to do.
  • Ditch the jargon and spell out acronyms — the ultimate ‘tapper’ words. They both create barriers, even if your message is for someone who might know what they are.
  • Shoot for simple, but don’t trade clarity. Look for the sweet spot between generic motherhood statements and War and Peace.
  • Make it concrete and visual. ‘Big’ is ok but abstract, while ‘colossal’ paints a picture.

Get new articles straight to your inbox. Click here

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Michel Hogan

Michel Hogan

Brand Counsel, writer and speaker. What promises are you making and how are you keeping them?