Michel HoganBecome a values virtuosoOnce you know what your values mean, you can begin the climb to mastery. Still, the gap between the bottom two layers of the pyramid and…2d ago2d ago
Michel HoganThe first steppe(s) up the Values PyramidThe word steppe comes from 15th-century Russia and means ‘further origin uncertain’, which neatly captures the nature of values. While…Jun 14Jun 14
Michel HoganScale the values pyramidValues. Everyone has them, but not everyone knows what they are. The resulting gap can drive a wedge between what you say and do. Which…Jun 5Jun 5
Michel HoganPromises, control and how experience turns into valueby Michel Hogan, Brand CounselMay 20May 20
Michel HoganWhat’s your hurry? Changing a brand is slow workNearly every week I see yet another story about a company embarking on a ‘rebrand’. Accompanying the hype is a rush to discard what got…Apr 28Apr 28
Michel HoganLessons in (brand) maturity from Streisand and RooseveltWading through Barbra Streisand’s exhaustive 900-plus page biography, My Name is Barbra, I didn’t expect to stumble upon a lesson in…Apr 15Apr 15
Michel HoganProcesses and culture are in a tug-of-warWhile enjoying a coffee with my friend Vicki, she shared a story about her workplace, which got me pondering the culture-process divide and…Mar 25Mar 25
Michel HoganSurefire ways to lose a customerA recent experience got me thinking about how inconsistent delivery of unheroic stuff is a surefire way to lose customers and erode the…Mar 11Mar 11
Michel HoganBoundaries, fence lines and knowing your groundI first encountered renowned Canadian designer Bruce Mau’s Incomplete Manifesto for Growth decades ago. And one of the points he made stuck…Feb 5Feb 5
Michel HoganIdentity is a choice“The primary organising dynamic in life is identity. The first act of life is to define a self, whether a micro organism or a human being…Jan 24Jan 24