6 days agoHow 1% compounds brand valueYou know the power of compounding. When you reinvest the interest on your investment, your return grows over time. Atomic Habits author James Clear discussed compound return of 1% habits at his Growth Faculty event in Melbourne this week. …Brand4 min readBrand4 min read
Aug 10The cost of failing to communicateFailing to communicate isn’t entirely accurate. What mostly happens are well-intentioned if clumsy attempts that land as overly wordy, inadvertently patronising and jargon-filled information. And over and again, those efforts routinely fail to get any message across. Which is ironic given the roots of the word. …Communication2 min readCommunication2 min read
Jul 18Stop doing and add valueDo this. Start that. Add another idea. Layer a different process. All around is the quest for more. Bigger, different, shiny things to transport whatever you’re doing to the next level or a new place. But is more the answer? Try this. Do less. Scale back and instead inspect what’s happening now for places you can stop doing to add value. …Brands3 min readBrands3 min read
May 30Think about your culture as a pilgrimageYou have a culture if your organisation is over a few days old. It’s made of how you do things and is rooted in values. It’s also in flux. Every person you hire and fire, office you open and close, market you enter or exit shapes activity and know-how. I’ve…Culture2 min readCulture2 min read
May 8How change happens is a problem for your purposeMy first book called Between Making Money and World Peace is about finding your purpose and values. And while some of my thinking about how you do that and the role they play has evolved since I pulled it together. …Change3 min readChange3 min read
Apr 12The punch and beauty of garbage timeReading a favourite newsletter last week, I stumbled on a quote from an interview with comedian Jerry Seinfeld, questioning the idea of “quality time” with his kids. He says, “I’m a believer in the ordinary and the mundane. These guys that talk about “quality time” — I always find that…Brand2 min readBrand2 min read
Jan 294 small acts that will add value to your brand (and the one thing you must avoid)by Michel Hogan, Brand Counsel The best time to start was a year ago. The second-best time is now. Of course, I’m paraphrasing the famous Chinese proverb about planting trees. But the sentiment is true whether you’re talking trees, reading more, drinking less or adding value to your brand. So…3 min read3 min read
Oct 9, 2022Look upstream and add value to your brandThings aren’t going in the right direction. A trickle of customers has started to head for the exit, the organisation feels a bit lost, and unsurprisingly, profits are trending down. Let’s fix the brand. That will turn things around. A new name and shiny revamped logo with all the trappings…Brand3 min readBrand3 min read
Jun 22, 2022A secret weapon for managing your valuesThe continuing effort to keep values in balance tempts many organisations to measure and manage them in people’s performance and behaviours. Judging whether they’re holding the value or not. But there is a different way to keep values on track, so they contribute to the brand. …Core Values3 min readCore Values3 min read
May 24, 2022Every choice is an opportunity to show your purposeTurn in any direction these days, and you’ll trip over people talking about their purpose. This is not a bad thing; it’s essential to individual and group endeavours. …Purpose3 min readPurpose3 min read
